Tuesday, 15 December 2015

Diary Day 13 (4th January) - CD Sleeve + Back

Today i added the final touches to the CD Sleeve including the back and Spine. Some development has been added to the front cover including the Artist Name and Album Title. However the the back of the Sleeve is the most developed section.



Firstly on the Front Cover I developed the filtering to make it more dominant and appealing to the purchaser of the Album. I added the Band Name in a Modern Serif font on the bottom of the Logo, I also added the Album Title in the centre of the Band Logo. I changed the colour of the font to a golden yellow to develop the colour filters effect on the Purchaser of the Album, This also relates to the Magazine Poster as Golden text is used on the poster to advertise the Songs and Album.

On the spine of the cover i used a Black and Red Colour Gradient effect to blend the Red and Black together. I also added the Band Logo at the bottom of the spine and also added the Band Name above it. In the centre of the Spine, i added the Album Title using the white text the same as the Band Logo as it helps it to stand out above all else in the centre. At the top of the Spine i added the Record Labels logo, in this case i used Virgin Records. I did this as many Pop/Rock Bands are signed to Virgin Records such as The Vamps.

On the back of the sleeve i decided to focus more on quality rather than quantity. The back cover is a nice gritty black image of a drum kit used in the Music Video for 'The Last Dance'. To the left of the back cover we can see a list of songs used on the Album, there are 12 songs featured on the Album which are original songs written by Ben Woodward 'Me'. The Band logo is featured underneath the song list to help promote the Band further. On the bottom left of my back cover, we can see a Compact Disc Digital Audio logo placed to help promote other companies. also the back cover is larger than the front as a compact disc case has a larger back compared to the front as the spine is normally placed next to the front cover of the CD Case. in the centre of the back cover at the bottom we can see the copyright information in small black font next to the Record Company Logo. A Virgin Records logo is placed at the bottom next to the copyright information to promote the company used by the band. Finally a barcode is placed at the bottom right of the back cover to allow a customer to purchase the album in a shop.

Diary Day 12 (28th December) - Filming Verse 2, Chorus, Bridge and Ending Chorus

Today i filmed the final shots for the Music Video, due to the events involving Thomas and Georgia i
had to change Georgia's character throughout the second verse and onward. I decided to use Maisie Goodman as a new love interest for Thomas's Character. At 2pm Maisie and I left Landau Forte Sixth Form to head into the town centre to meet Thomas to get ready for filming. We went straight to the first location which was down a footpath next to a bowling alley in the Town Centre. Thomas is walking down a footpath when he comes across a girl who walks past him, Thomas then turns around to get a seconds glance at the female character, he then walk off whilst thinking what life could be like if he was with that girl in a relationship.

After filming at the first location we then moved a few yards down the street to a floral area of the
park which connotes a perfect scene for a romantic date. The Characters are seen walking down the floral path whilst talking to each other. The costume changes in this scene as before we saw the characters wearing jackets in a glum scene, now the characters are wearing very formal attire. Thomas is wearing the same suit as we saw in the first verse/chorus of the Music Video to show the audience that he is still dreaming as costume still hasn't changed. As Maisie is the new female love interest she is wearing similar attire compared to georgia at the start of the video as i wanted each girl to be similar but different in their own way as the male character is thinking about what his dream girl could look like.

 In this scene we see Maisie and tom walk down the path slowly then he stops and looks into her
eyes, he reaches out for her hand and continues to look at her as he is showing her how she is safe in his arms and how he wouldn't let anything happen to the girl. Shots used in this scene are very similar compared to the dream sequence seen at the first chorus of the song as again Thomas the male character walks up to the girl, looks into her eyes, takes her hand and walks off with her whilst holding hands with her. I did this again in this scene to show how even though each girl is different he still wants the same thing from a girl in a relationship.

Thomas and Maisie then walk off leading back into the performance aspect of the Music Video. The next scene was shot at a Band Stand in the town centre. The two characters walk to the top of the hill where the Band Stand is placed, he then stops and holds his hand out again to signify him asking the girl to be his girlfriend but as she takes his hand, her hand starts to fade away. This signifies the struggle the male character has of trying to find the girl of his dreams and how difficult his life has been trying to find 'The Perfect Girl'. After Maisie fades away, Thomas then runs after to emphasise the fact that even if she disappears then he will still be there trying to support her and look after her.

Thomas then finds Maisie standing in the middle of a Bridge on top of a river stream, Thomas runs up to the girl but the closer he got the faster she disappears to connote the struggle of trying to find the perfect girl of the characters dreams. Thomas then finds himself standing in the middle of the bridge. After looking around he finally sees Maisie standing by the wall of the bridge, Thomas then runs up to her but trips and falls over the side of the bridge which takes us back to the first scene where Thomas wakes up from his dream. In this scene it is different compared to the other scenes used in the Music Video. In the
scenes used leading up to the ending scene in the Music Video we can see that the scenarios used are represented as a perfect dream/perfect date. However as reality takes over in his dream the continuity changes from being from a perfect dream to a dangerous nightmare which is represented with the use of the road work equipment used on the walls of the bridge.

As filming has been completed the next step would be to finish editing and to render a final cut for the official upload of the Music Video. once that has completed i will need to start working on completing the Print Products and Evaluation.

Diary Day 11 (12th December) - Music Mix

The Music in my Music Video is an original song which has been written by Ben Woodward (Me), The Song was recorded on Cubase 7 which is a Music Recording Software used at the Sixth-form for Music and Music Technology Students. A total of 24 Tracks were used in the raw version however with a lot of editing i have created a balanced recording at professional quality. Just like in the editing process in Premiere Pro, i must take the raw audio and edit the track to make it sound more rich and bright, this is done by adding certain effects such as Compression, EQ, a Limiter, Manipulation - Chorus, Phaser etc. As an example here is a screenshot of the software in action.


In the Image above we can see many tracks (This Recording is a MIDI Project for Music Technology) on the Left hand side we can see a number of multi-colored tracks which is each audio sample used in the recording. In the centre of the software we can see a number of Multi-colored tracks/samples which are colour coded to respond to each coloured track.

In the Cubase File of The Last Dance it has taken 3 months to create a clean and professional recording with a lot of editing and dynamic improvement. The full song is featured in the music video and is available to listen too on soundcloud.

The next step is to embed the audio WAV. file into Premiere Pro and continue editing.

Diary Day 10 (17th November) - Magazine Poster (Version 2)

Today i finished the 2nd Version of the Magazine Poster for the CD Advertisement. As you can see from the image below a lot of work has been done to the poster to advertise the Band 'T5' and the Album.

As you can see many subtle filters and text has been added to make it look more like a realistic Advertisement. Compared to the first version i have added Red and Blue combined filter which ive plastered over the top of the Pop Art Images of the Band, I've also made the Logo more bold to make the reader/audience know that this logo is the Bands Symbol. I used Da.Font to find an alternative looking Text which fits with the Punk/Pop Theme. The Text is combined with 3 different colours (Red, Gold and Black) These colours were influenced by the Jessie J album i researched before designing the Poster. Each part of the Text is layered 3 times. On the top layer we can see the main colour (Red or Gold) however underneath the main text, two black versions of the text were added and moved about 2mm to the left and right of the text to help the text stand out above the dark background so that the continuity effect is perfect and visible. On the top left of the poster we can see a Company advertisement which is what Apple use to help promote 'iTunes'. Finally to the right we can see the price of the album in which the viewer can automatically know how much the Album will cost. 
The next step for the poster is to show the reader/audience where they can buy the Album besides iTunes. I will conduct some audience feedback to decide where to go next in terms of making the Poster top mark quality. 


Before                                                   After


Diary Day 9 - (10th November) Production Update

Today i started to edit more of my Music Video to create a first cut of the story. Over the past few weeks i have encountered a problem filming the Narrative of the video. The two characters i used for the video at the start no longer want to take part due to exams, this was a huge issue for me as filming needed to be complete in order to create a first raw cut. In most ways this has helped me stay clear from making my music video a cliche as now i will add two scenarios to my story from two characters perspectives. The first scenario seen at the start of the video is about a guy who cant find love and is very upset when thinking about his life. The Second is the male character walking through a park when he walks past a girl who he thinks about, He starts day dreaming about taking the girl on a romantic date and how he'd promise her that he'd be there for her if he was her boyfriend. In the video we will see the guy walk through a Park by himself thinking about his life, Later on we will see the girl start to fade away which connotates the guys emotions and how hard he would fight to make a girl happy, however the guy chases after her which shows he would do anything to make sure they were safe and cared for. The guy will see her disappear on a bridge in which he will slip and fall over the side of the bridge, a spiral effect will be seen and we will be taken back to the scene which is seen at the very start of the music video running into the theatre where the Band T5 were playing in which that scene at the end will end the Narrative. In the second scenario i will be using Thomas Whitehead as the main character and Maisie Goodman as the love interest. Maisie will also be wearing a white dress with blue shoes, By using two female love interests will stay clear from making the video a cliché as the two girls seen connotates how he doesn't know what his perfect girlfriend would look like.

In terms of editing im now at the stage where by the footage which has already been filmed will be edited more by adding filters, effects, transitions and possibly text to develop the look of my video. However in terms of Filming, I must make sure Thomas is wearing the same suit seen at the start of the video and make sure Maisie develops the female love interest by changing the look of the female character seen in the start. This is done to show how the main character 'Thomas' is thinking about what his ideal girlfriend could look like.