Video Production feedback

The VEVO logo and use of cinematic bars gives a professional look as if it is a real media product.  The opening shot faded in the band log and then exposed the image to transform into the opening scene.  This is an effective dramatic opening using a transition to engage the target audience.  A range of shots and use of the focus allows a variety of shots and shot distances to be employed.  The music is recorded using Cubase Pro 7 music production software and is the candidates original recording that he has mixed down himself.  He is the lead singer in the video.  The narrative is clear and editing and use of techniques dramatises this further by adding transitions and motion effects to indicate dream sequences.  The performance demonstrates and excellent awareness of the codes and conventions of a performance video. Lighting has been used effectively including a lighting rig which had to be sequenced and designed so that the programme followed the band. Thus meant actors had to follow their marks, and the candidate had to demonstrate excellent skill in direction. The narrative is clear and well planned, overcoming issues with changing actors through use of familiar mise-en-scene. Continuity in clear with the point of danger linking with the awakening from the dream.  Lots of detail and excellent ambition.  Accuracy in the edit, particularly of the performance and recording of the audio.  The band’s logo creates synergy across products and the narrative. 38/40